Community Connections
A path to Indigenous Inclusion
The Community Connections program is a collection of strategies and tools designed to help an organization reach its Indigenous Inclusion goals. Our unique approach builds a foundation of trust and awareness to support long term relationships and tactical active engagement solutions to provide immediate impact.
Foundations
Establish Community Presence to Build CredibilityThe Community Connections Foundations Subscription is a brand-building program designed to help organizations tell their inclusion story. Building a community presence, demonstrating commitment, and establishing a connection between the individual and the organization’s corporate brand is the foundation of Indigenous Inclusion.
• Demonstrate commitment
• Increase Indigenous representation
• Establish and/or enhance community presence
• Improve engagement rates
• Expand corporate brand awareness
• Tell your story
Virtual Career Fair Page
To help job seekers understand your corporate commitment to diversity and inclusion in the workplace, a dedicated webpage is provided on our career fair site. This page helps to tell your story, enhance your brand and increase awareness.
View Samples
Career Feed
Using your ATS career feed, your career opportunities are presented in our job board and displayed on your Virtual Career Fair page. By displaying relevant content here, this tool helps build brand awareness and engage potential job-seekers. For organizations without an ATS, our ‘Web Scraping’ tool can be customized to harvest jobs from most company hosted careers webpages. This solution will be quoted as an upgrade.
View Samples
Corporate Banner
Your Corporate Logo is displayed as a banner in rotation throughout our careers site. Enhancing your brand while offering top-of-mind visibility, your banner encourages job-seekers to visit your Virtual Career Fair page. Companies wishing to promote their commitment to Indigenous Inclusion can use IndigenousLink’s logo on their website as part of the Foundations program.
View Samples
Direct Communication
One of the most effective ways to build a community presence is to deliver your ‘strategic’ message directly into the ‘Traditional’ and ‘Cultural’ Indigenous communities. We reach leaders, decision-makers, and community members using our proprietary database. More than 28,000 urban, rural, and remote centres of influence are reached where 1.7 million Indigenous Peoples work, live, learn, and play.
View Samples
*Subscriptions can be cancelled after the first 12 months with 30 days notice.
Social Media
The Foundations subscription utilizes Social Media to engage more than 50,000 Indigenous individuals. Our platforms include Twitter, Facebook, LinkedIn and E-Mail to deliver messages that these communities have come to rely on.
View Samples
Creative, Professional and IT Services (10 hours annually)
Creative design, production and maintenance of materials across all media channels is included with our services as well as setup and configuration of your ATS Career Feed.
Account Portal
Secure, online access the Account Portal empowers you to view results of your campaign. Automatic daily and on-demand data refresh delivers ‘near-time’ results. View up to the minute distribution schedules, collateral, unique visitor results, career feed processing, learning centre activity, invoices and reports (where applicable) in an intuitive interface.
Active Engagement
Next - Motivate Individuals to Cross the Bridge Built on 'Foundations'For Community Connection Partners that are actively recruiting, we have developed various engagement tools that can be added to your Subscription to help attract Indigenous talent to your organization and ‘fill-positions’. These tactical tools are designed with a strong call to action to motivate individuals to respond.
Subscription Benefits
As a Community Connections Foundations subscriber, our Tactical Engagement Tools are available at ‘preferred’ rates.
• Promote Opportunities
• Drive Conversation
• Fill Positions
• Build Engagement
• Motivate Action
• Walk the Walk
Community Outreach
A proprietary combination of Direct Communication, Social Media and a posting to our Network of Websites. This engagement tool is designed to create awareness and encourage leaders, decision makers, and community members to take action, while reaching the widest audience possible.
| Regional* | $990 each | (Reg. $1,590) |
| National | $1,490 each | (Reg. $1,990) |
*Geographic Regions:
Northern – YT, NT, NU
Pacific – BC
Prairie – MB, SK, AB
Central – ON, QC
Atlantic – NB, NS, PE, NL
Career Postings (Featured)
A manual job posting ‘featured’ in a premium section of our site and published to more than 50,000 e-Subscribers and Social Media followers.
| Single Post | $246.50 | (Reg. $290) |
| 10 Pack | $990 | (Reg. $2,175) |
| 20 Pack | $1,490 | (Reg. $3,770) |
| 50 Pack | $1,990 | (Reg. $5,800) |
Banner Ads
Promote specific jobs, programs, and/or initiatives on our website and encourage site visitors to take action.
• Banner Ads – $330/30 days (Reg. $390)
Performance Optimization
Options to Maximize Engagement and Return on InvestmentIndigenous Inclusion is a Process, Not an Event
Professional Services
Since 1999 we have been helping our partners reach their inclusion goals. Our experts can guide you through the entire process from determining where you are on the inclusion continuum, analyzing goals, develop strategies, engagement, collateral design, campaign frequency, metrics, tracking, and reporting.
• Strategic Planning/Consulting – $175/hour
Creative Services
Our creative team can provide design services to help ensure all of your Indigenous creative requirements are culturally sensitive and appropriate for outreach. This includes editing, writing, designing, production, and access to our Indigenous library of images and photography.
• Creative Services – $125/hour
• Translation Services (English, French, Indigenous languages/dialects) – Request a quote
Inclusion Training
As part of building a solid Inclusion plan, our Indigenous Inclusion training programs are designed to help your Human Resources, Communications, Mid-Level, and Senior Management teams with recruitment and retention of Indigenous talent and to increase your overall return on investment. Our workshops provide a fundamental understanding of indigenous history and culture and will clarify the need to take a different approach to recruit and retain Indigenous employees. Training sessions are available in either English or French.
| Recruiter (Live Webinar) | $1,990/session |
| Retention (Live Webinar) | $1,990/session |
| On-Demand (Previously Recorded) | $790/90 days |
responseTRAC
responseTRAC™ tracking and reporting system is at the forefront of all our active engagement. It provides insight into your program performance and allows us to make real-time, mid-stream course corrections anytime throughout the campaign, thereby enhancing ROI. This tool provides quarterly, and annual reports and configured to support a wide range of metrics.
| Base Product | $990 |
Includes:
• Quarterly reporting
• Annual year-end report
• Call-to-action tracking using dedicated toll-free phone, toll-free fax, email, and Vanity URL
• Data analysis, analytics, and recommendations to provide mid-stream course corrections
• Reporting is archived in your account portal for easy access
• Custom Reporting – Request a quote
Insights and Perspectives
Surveys, Focus Groups, and Pilots – this highly customizable tool can be configured to support an ‘all-inclusive’ or ‘promotion-only’ solution for organizations and government departments with a requirement to sample opinions from Indigenous individuals.
• Survey Tools – Request a quote
Data Sheet
Audience
| bn_class | Province/Territory | Percentage |
|---|---|---|
| Province | New Brunswick | 1.6 |
| Province | British Columbia | 16.5 |
| Province | Alberta | 15.7 |
| Province | Saskatchewan | 11.2 |
| Province | Manitoba | 14.2 |
| Province | Ontario | 21.5 |
| Province | Quebec | 10.1 |
| Province | Nova Scotia | 2.4 |
| Province | Prince Edward Island | 0.0 |
| Province | Newfoundland and Labrador | 2.6 |
| Province | Yukon | 0.6 |
| Province | Northwest Territories | 1.5 |
| Province | Nunavut | 1.9 |
Circulation
Audience demographics based on campaign response data
Sample Programs
Annual SubscriptionThe lndigenous Link Community Connections subscription is a comprehensive program designed to help organizations tell their inclusion story. Building a community presence, demonstrating commitment, and establishing a connection between the individual and the organization’s corporate brand is the foundation of successful, long-term Indigenous Inclusion. The three programs below demonstrate the range of investment most of our Clients are making in their Community Connections Program and are presented for illustrative purposes. Your account manager will be pleased to work with you to understand your Organizations needs, goals, and budget to determine the best combination of tools for your program. Keep in mind, your program can be adjusted and tools added or removed as your needs change.
Community Presence
Suitable for Organizations with a limited budget, who are just starting their inclusion program, or are not actively recruiting.- Virtual Career Fair Page
- Corporate Banner
- Two Direct Communications
Active Recruitment
For the Organization that is actively recruiting and is committed to an ongoing inclusion program.- Virtual Career Fair Page
- Corporate Banner
- Four Direct Communications
- Automated Career Feed
- Social Media
- 20 Pack Featured Postings
- Four Regional Community Outreach
Comprehensive Inclusion
A full inclusion program for the Organization that is committed to diversity and willing to invest in a comprehensive inclusion strategy.- Virtual Career Fair Page
- Corporate Banner
- Four Direct Communications
- Automated Career Feed
- Social Media
- 50 Pack Featured Postings
- Six National Community Outreach
- One Recruitment Training Webinar
- responeTRAC Reporting System
Bilingual Addon
The Bilingual addon provides an additional virtual career page, career feed, social media and second page on direct communications to allow organizations to support both official languages. The addon can be added to any program for a 15% fee.
Add On Modules
| wdt_ID | Product | Subscription Price | List Price |
|---|---|---|---|
| 1 | National Community Outreach | $1,490 | $1,990 |
| 2 | Regional Community Outreach | $990 | $1,590 |
| 3 | Career Posting - Single Post | $245 | $290 |
| 4 | Career Posting - 10 Pack | $990 | $2,175 |
| 5 | Career Posting - 20 Pack | $1,490 | $3,770 |
| 6 | Career Posting - 50 Pack | $1,990 | $5,800 |
| 7 | Banner Ads (30 days) | $330 | $390 |
| 8 | Professional Services | $175/hour | |
| 9 | Creative Services | $125/hour | |
| 10 | Recruiter Training | $1,990/session | |
| 11 | Retention Training | $1,990/session | |
| 12 | Training Streaming | $790/90 days |
Your Account Manager
Michael Szajewski
Managing Partner
Proud Citizen of the Metis Nation of Ontario
Michael has held several high-level senior management positions over the last 20 years in the financial services, marketing, and advertising industries. He joined Indigenous Link in 2009 to lead the newly formed Analytics Department. In 2014, he bacame partner to apply his pragmatic, data-driven approach to management. A creative problem solver, Michael believes that agility is the key to success in business.
Michael has a strong information technology background with a Computer Analyst Programmer Diploma from Red River College focused in Computer Programming – Specific Applications.
Want to meet with Michael? Book an Appointment Below
Ken Sioui
Partner
Proud Member of the Huron-Wendat Nation
Ken joined the Indigenous Link team in 2018. Prior to this, Ken spent over 14 years with an Indigenous advertising agency in Ottawa. As Account Director, Ken was responsible for servicing accounts including Elections Canada, Health Canada, Colleges Ontario, Tim Hortons, the AFN, and the Truth and Reconciliation Commission.
With professional experience in program management, health, social work, and human relations, Ken combines his personal interests and professional training with Indigenous Link’s focus on Building Bridges to Indigenous Communities. Ken’s belief in client-centered service ensures Indigenous Link meets client goals effectively and efficiently. He is responsible for ensuring strategies and operations are aligned and executed.
- Diplôme d’études collégiales, Social Sciences (Vanier Collège CÉGEP)
- B.A. English/Psychology/Anthropology (University of Ottawa)
- 4th/final year, BSW (Carleton University)
Want to meet with Ken? Book an Appointment Below
Jamie Railian
Manager - Direct Sales
Jamie joined the Indigenous Link team in 2015. With over ten years of experience in Sales/Account Management, he has become a leader in our small to mid-sized business market. Jamie began working with Indigenous Peoples in different capacities –his experience as a Child and Youth Worker provided a valuable opportunity to better understand the challenges many communities face. This knowledge was further enriched while working for a major Canadian supplier focused on servicing rural and remote communities across Ontario.
Jamie has extensive experience developing strong, long-term relationships with high profile and corporate clients as well as small businesses. He is passionate about representing the Indigenous Link mission Helping Build Bridges to Indigenous Communities.
Want to meet with Jamie? Book an Appointment Below