Who is Indigenous Link?

We are an Indigenous social marketing team dedicated to creating positive change and shaping a shared future for all.

Social marketing for Indigenous peoples involves applying social marketing principles and techniques to address the unique needs, challenges, and aspirations of Indigenous communities. It focuses on promoting positive behaviours, attitudes, and social change that align with the cultural values, traditions, and priorities of Indigenous peoples.

Indigenous Link Membership

At Indigenous Link, we believe Indigenous inclusion is a journey, not a destination.

It’s an ongoing process of learning, growth, and collaboration. It’s not about checking boxes or meeting quotas but about transforming your organization from the inside out.

Indigenous inclusion isn’t something you do; it’s something you become.

It’s about embedding Indigenous values and perspectives into your workplace culture, your business practices, and your relationships with Indigenous communities. It’s about creating a space where Indigenous employees feel valued, respected, and empowered to contribute their unique talents.

An Indigenous Link Membership is designed to support your organization on this journey.

We provide the tools, resources, and guidance you need to:

  • Build a solid foundation of understanding and awareness.
  • Develop meaningful relationships with Indigenous communities and organizations.
  • Create a welcoming and inclusive workplace for Indigenous employees.
  • Tell your story in a way that resonates with Indigenous audiences.

Together, we can create a future where Indigenous inclusion is not just a goal but a reality.

Outreach Tools

Indigenous Link’s suite of outreach tools is specifically designed to amplify your organization’s presence within Indigenous communities. By seamlessly integrating with established Indigenous community boards, networks, and platforms, we ensure your message reaches the right audience with maximum frequency. Our member profile page provides a dedicated space to showcase your commitment to Indigenous inclusion while ensuring your brand is visible across key Indigenous-focused channels. This targeted approach not only maximizes your reach but also fosters meaningful connections and engagement with Indigenous individuals, building a stronger foundation for your inclusion journey.

Product
Outreach
Community Poster
Email Campaign
Social Media Campaign
Landing Page
Professional Services
Engagement Tracking
Reporting
Training
Opinion Research
Strategic Planning
Creative Services
Investment
$1,700 each
$1,200 each
$1,100 each
$1,000 each
$1,100 campaign
$500 each
$2,800 session
SOW
SOW
SOW
Product
Postings
Single Post
Five pack
Ten Pack
Twenty Pack
Fifty Pack
Websites
Member Profile Page
Additional Pages
Automated Career Feed
Banner Ad
Logo Banner Ad
Investment
$290 each
$1,200 each
$2,200 each
$3,800 each
$6,000 each
$2,300 each
$500
$900 annual
$25 CPM
$100 month

Membership Packages

Empowering Inclusive Workspaces

Join Indigenous Link and embark on a transformative journey towards genuine inclusion in your workplace. Our membership program provides the tools and resources you need to:

  • Build a Strong Community Presence: Establish meaningful connections with Indigenous communities, creating a foundation of trust and understanding.
  • Enhance Brand Awareness: Share your commitment to diversity and inclusion, attracting top Indigenous talent and fostering a positive brand reputation.
  • Develop Strategic Partnerships: Collaborate with Indigenous organizations and leaders to create mutually beneficial opportunities.
  • Demonstrate Social Responsibility: Show your dedication to making a positive impact on Indigenous communities.

By fostering a welcoming and inclusive environment, you’ll attract and retain top Indigenous talent, driving innovation and long-term success.  In today’s competitive landscape, attracting and retaining Indigenous talent requires a nuanced approach. Our membership empowers you to:

  • Craft Compelling Narratives: Share your organization’s unique story in a way that resonates with Indigenous communities.
  • Build Authentic Relationships: Connect with Indigenous professionals on a personal level, fostering trust and understanding.
  • Create a Welcoming Environment: Ensure your workplace is inclusive and supportive of Indigenous cultures and perspectives.

Your Journey Towards Inclusion Starts Here

Annual Membership Programs

Investment
Logo Banner Ad
Account Portal
Member Profile Page
Automated Feed
Community Poster
Social Media Campaign
Featured Posting
Email Outreach
Engagement Tracking
Formal Report
Training Webinar
Membership
$1,200
Branding
$4,200
Branding Plus
$7,200
4
2
10
2
Engagement
$10,000
4
4
20
4
Annual
Engagement Plus
$14,000
6
6
50
6
Annual

Bilingual Add-on
The bilingual add-on provides an additional member profile page, automated feed to allow organizations to support both official languages.  The add-on can be added to any program for a 15% fee.

Member benefits include a 30% discount on all products

Performance Optimization

Options to Maximize Engagement and Return on Investment

Indigenous Inclusion is a Process, Not an Event

Professional Services
Since 1999 we have been helping our partners reach their inclusion goals. Our experts can guide you through the entire process from determining where you are on the inclusion continuum, analyzing goals, develop strategies, engagement, collateral design, campaign frequency, metrics, tracking, and reporting.
• Strategic Planning/Consulting – $175/hour

Creative Services
Our creative team can provide design services to help ensure all of your Indigenous creative requirements are culturally sensitive and appropriate for outreach. This includes editing, writing, designing, production, and access to our Indigenous library of images and photography.
• Creative Services – $125/hour
• Translation Services (English, French, Indigenous languages/dialects) – Request a quote

Inclusion Training
As part of building a solid Inclusion plan, our Indigenous Inclusion training programs are designed to help your Human Resources, Communications, Mid-Level, and Senior Management teams with recruitment and retention of Indigenous talent and to increase your overall return on investment. Our workshops provide a fundamental understanding of indigenous history and culture and will clarify the need to take a different approach to recruit and retain Indigenous employees. Training sessions are available in either English or French.

Recruiter (Live Webinar) $2,800/session
Retention (Live Webinar) $2,800/session

 

responseTRAC 
responseTRAC™ tracking and reporting system is at the forefront of all our active engagement. It provides insight into your program performance and allows us to make real-time, mid-stream course corrections anytime throughout the campaign, thereby enhancing ROI. This tool provides quarterly, and annual reports and configured to support a wide range of metrics.

Base Product $990

Includes:
• Quarterly reporting
• Annual year-end report
• Call-to-action tracking using dedicated toll-free phone, toll-free fax, email, and Vanity URL
• Data analysis, analytics, and recommendations to provide mid-stream course corrections
• Reporting is archived in your account portal for easy access
• Custom Reporting – Request a quote

Insights and Perspectives 
Surveys, Focus Groups, and Pilots – this highly customizable tool can be configured to support an ‘all-inclusive’ or ‘promotion-only’ solution for organizations and government departments with a requirement to sample opinions from Indigenous individuals.
• Survey Tools – Request a quote

Data Sheet

Audience

bn_class Province/Territory Percentage
Province British Columbia 16.5
Province Alberta 15.7
Province Saskatchewan 11.2
Province Manitoba 14.2
Province Ontario 21.5
Province Quebec 10.1
Province New Brunswick 1.6
Province Nova Scotia 2.4
Province Prince Edward Island 0.1
Province Newfoundland and Labrador 2.6
Province Yukon 0.6
Province Northwest Territories 1.5
Province Nunavut 1.9





Circulation





Audience demographics based on campaign response data