The Journey Together
The canoe carries us forward — people, animals, and nations sharing one path. Each represents the strength and wisdom of the natural world, moving together in balance and purpose.
Above them, the circle of the sun, moon, and four seasons reminds us that our journey is continuous — shaped by time and the Earth’s rhythm. It represents renewal and our shared responsibility to travel together through change, respecting both where we have been and where we are going.
Our story is one of connection, collaboration, and continuity. Every paddle stroke is an act of allyship —
progress made not alone, but in partnership. Guided by nature’s cycle and grounded in respect, reciprocity, and relationship, we move forward — together.
Who is Indigenous Link?
We are an Indigenous social marketing team dedicated to creating positive change and shaping a shared future for all.
Social marketing for Indigenous peoples involves applying social marketing principles and techniques to address the unique needs, challenges, and aspirations of Indigenous communities. It focuses on promoting positive behaviours, attitudes, and social change that align with the cultural values, traditions, and priorities of Indigenous peoples.
Connecting Opportunity with Community
Our Services
Indigenous Link helps organizations reach, engage, and build lasting relationships with Indigenous Peoples across Canada. We specialize in recruitment, education, and community outreach, ensuring your message reaches Indigenous audiences respectfully and effectively. Because authentic engagement leads to lasting change. We deliver national job posting distribution, targeted outreach, culturally informed ad design, and listen and adapt based on results — ensuring every partnership is meaningful, authentic, and impactful. Our approach is grounded in respect, reciprocity, and relationship — the principles that guide all meaningful partnerships.
Our Strategy
Build Community Presence — We help partners establish visibility and trust in Indigenous spaces through authentic, ongoing engagement.
Make a Specific Invitation — Many Indigenous candidates self-eliminate if an opportunity feels vague. We craft clear, inclusive invitations that welcome participation.
Listen and Adapt— We use data and feedback to refine messaging, timing, and placement — ensuring real progress that communities can feel.
Repeat & Strengthen — Trust builds over time. We repeat what works, deepen relationships, and reinforce community presence.
Moving Forward Together – Allyship in Action
True partnership begins with allyship. At Indigenous Link, we believe allyship means more than awareness — it means showing up with respect, humility, and consistency. We help organizations move beyond one-time campaigns to build lasting, trust-based relationships with Indigenous communities.
Through open communication, authentic representation, and a willingness to listen and learn, allyship becomes a bridge — connecting corporate intent with community trust. Together, we create opportunities that honour Indigenous voices, traditions, and aspirations. Indigenous Link bridges the gap between intention and impact — helping organizations build credibility, create opportunity, and walk the path of reconciliation with strategy, respect, and results.
Indigenous Link Membership
At Indigenous Link, we believe Indigenous inclusion is a journey, not a destination.
It’s an ongoing process of learning, growth, and collaboration. It’s not about checking boxes or meeting quotas but about transforming your organization from the inside out.
Indigenous inclusion isn’t something you do; it’s something you become.
It’s about embedding Indigenous values and perspectives into your workplace culture, your business practices, and your relationships with Indigenous communities. It’s about creating a space where Indigenous employees feel valued, respected, and empowered to contribute their unique talents.
An Indigenous Link Membership is designed to support your organization on this journey.
We provide the tools, resources, and guidance you need to:
- Build a solid foundation of understanding and awareness.
- Develop meaningful relationships with Indigenous communities and organizations.
- Create a welcoming and inclusive workplace for Indigenous employees.
- Tell your story in a way that resonates with Indigenous audiences.
Together, we can create a future where Indigenous inclusion is not just a goal but a reality.
Outreach Tools
Indigenous Link’s suite of outreach tools is specifically designed to amplify your organization’s presence within Indigenous communities. By seamlessly integrating with established Indigenous community boards, networks, and platforms, we ensure your message reaches the right audience with maximum frequency. Our member profile page provides a dedicated space to showcase your commitment to Indigenous inclusion while ensuring your brand is visible across key Indigenous-focused channels. This targeted approach not only maximizes your reach but also fosters meaningful connections and engagement with Indigenous individuals, building a stronger foundation for your inclusion journey.
Membership Packages
Empowering Inclusive Workspaces
Join Indigenous Link and embark on a transformative journey towards genuine inclusion in your workplace. Our membership program provides the tools and resources you need to:
- Build a Strong Community Presence: Establish meaningful connections with Indigenous communities, creating a foundation of trust and understanding.
- Enhance Brand Awareness: Share your commitment to diversity and inclusion, attracting top Indigenous talent and fostering a positive brand reputation.
- Develop Strategic Partnerships: Collaborate with Indigenous organizations and leaders to create mutually beneficial opportunities.
- Demonstrate Social Responsibility: Show your dedication to making a positive impact on Indigenous communities.
By fostering a welcoming and inclusive environment, you’ll attract and retain top Indigenous talent, driving innovation and long-term success. In today’s competitive landscape, attracting and retaining Indigenous talent requires a nuanced approach. Our membership empowers you to:
- Craft Compelling Narratives: Share your organization’s unique story in a way that resonates with Indigenous communities.
- Build Authentic Relationships: Connect with Indigenous professionals on a personal level, fostering trust and understanding.
- Create a Welcoming Environment: Ensure your workplace is inclusive and supportive of Indigenous cultures and perspectives.
Your Journey Towards Inclusion Starts Here
Annual Membership Programs
Bilingual Add-on
The bilingual add-on provides an additional member profile page, automated feed to allow organizations to support both official languages. The add-on can be added to any program for a 15% fee.
Member benefits include a 30% discount on all products
Performance Optimization
Options to Maximize Engagement and Return on InvestmentIndigenous Inclusion is a Process, Not an Event
Professional Services
Since 1999 we have been helping our partners reach their inclusion goals. Our experts can guide you through the entire process from determining where you are on the inclusion continuum, analyzing goals, develop strategies, engagement, collateral design, campaign frequency, metrics, tracking, and reporting.
• Strategic Planning/Consulting – $175/hour
Creative Services
Our creative team can provide design services to help ensure all of your Indigenous creative requirements are culturally sensitive and appropriate for outreach. This includes editing, writing, designing, production, and access to our Indigenous library of images and photography.
• Creative Services – $125/hour
• Translation Services (English, French, Indigenous languages/dialects) – Request a quote
Inclusion Training
As part of building a solid Inclusion plan, our Indigenous Inclusion training programs are designed to help your Human Resources, Communications, Mid-Level, and Senior Management teams with recruitment and retention of Indigenous talent and to increase your overall return on investment. Our workshops provide a fundamental understanding of indigenous history and culture and will clarify the need to take a different approach to recruit and retain Indigenous employees. Training sessions are available in either English or French.
| Recruiter (Live Webinar) | $2,800/session |
| Retention (Live Webinar) | $2,800/session |
Creative Services
Our creative team can provide design services to help ensure all of your Indigenous creative requirements are culturally sensitive and appropriate for outreach. This includes editing, writing, designing, production, and access to our Indigenous library of images and photography.
• Creative Services – $125/hour
• Translation Services (English, French, Indigenous languages/dialects) – Request a quote
Insights and Perspectives
Surveys, Focus Groups, and Pilots – this highly customizable tool can be configured to support an ‘all-inclusive’ or ‘promotion-only’ solution for organizations and government departments with a requirement to sample opinions from Indigenous individuals.
• Survey Tools – Request a quote
Data Sheet
Audience
Circulation
| Community Outreach (Communities) | Count |
|---|---|
| Traditional/Historical | 812 |
| Other | 915 |
| Σ = 1,727 |
| Social Media Platform | Followers |
|---|---|
| 16,808 | |
| 10,771 | |
| 5,412 | |
| Σ = 32,991 |
| Email List | Subscribers |
|---|---|
| Careers | 14,000 |
| Students | 9,000 |
| Conferences | 6,000 |
| Newswire | 25,000 |
| Σ = 54,000 |
| Panel | Individuals |
|---|---|
| Participants | 6,441 |
| Job Board | Count |
|---|---|
| Total Postings | 5,911 |
| Featured Postings | 3,810 |
Audience demographics based on campaign response data